You are invited to
Gustav's 40th · Morocco
28 October – 4 November 2026 · Marrakech & Essaouira
The Invitation
I know it's hard to believe that I'm turning 40… but I must say, it's been one hell of a ride!
More than anything, this birthday has made me realize how grateful I am for the people in my life. Family, old friends, new friends, the people I've travelled with, laughed with, built things with, celebrated with, and leaned on when life wasn't always easy. Every one of you has played a part in my story, and I honestly wouldn't be the person I am today without you.
I want to celebrate this birthday by creating new memories with the people who matter most to me. So… I'm inviting you to Morocco.
My only wish is that as many of you as possible can make it. Seeing everyone I care about in one place would honestly be the best birthday present I could ask for. Once you’ve RSVP’d (at the bottom of this page), you’ll be invited to a Whatsapp group where practical info and details will be shared.
— Gustav
Chapter I
28 October – 1 November
The trip begins in Marrakech on Wednesday, 28 October, where we'll spend four unforgettable days together until Sunday, 1 November.
For this part of the trip, I've rented beautiful riads and mansions and your accommodation is on me. This is the main birthday celebration, and I'd love for everyone to be there.
We'll spend our days and nights experiencing everything Marrakech has to offer. Pool parties, desert quad biking, wandering famous souks... and for those who want, we may even take to the skies in hot air balloons.
Days & nights of
Where we'll stay
For the Marrakech nights I've booked several mansions and riads for us — here's a peek of what to expect
Villa · 14 suites · private pool
The size of a hotel, the privacy of a private villa — fourteen suites for up to 28 of us at the gates of Marrakech, with three lounges, a huge pool, ten thousand square metres of gardens and a house team looking after us throughout the stay.
View on Airbnb ↗Riad · 7 rooms · in the Medina
A classic riad in the heart of the old town, all intricate tiles, ornate arches and lush greenery — seven rooms wrapped around a tranquil courtyard pool, with a traditional hammam and a rooftop terrace looking out over the city towards the Atlas mountains.
View on Airbnb ↗Villa · 7 suites · private pool
Fifteen minutes from the Medina, where Moroccan soul meets Indian art de vivre. Seven suites, each with its own name and story — from La Belle Sultane to Le Sikh Amoureux — around a domed dining room, a library and an open fireplace, with a year-round pool in a hectare of olive trees. Breakfast included.
View on Airbnb ↗Chapter II
1 – 4 November
OptionalFor those who aren't ready to go home, the adventure continues.
From Sunday, 1 November until Wednesday, 4 November, we'll head west to the beautiful coastal town of Essaouira — one of Morocco's most charming places, all beach vibes and sea air.
This part of the trip is optional, and accommodation is booked and paid individually by each guest.
Coastal days of
Getting There
ARN
Stockholm Arlanda
RAK
Marrakech Menara
Outbound
28 Oct
Norwegian · direct
Return
1 or 4 Nov
Norwegian / Ryanair
Getting there is easy — Norwegian operates direct flights from Stockholm Arlanda to Marrakech. Right now flights are really cheap: roundtrip for around 2,500 kr if you stay for the whole trip.
If you fly from Stockholm and only join the first part (Marrakech), you'll fly out with Norwegian on the 28th and back with Ryanair on 1 November. Unfortunately that combination is slightly more expensive.
RSVP (deadline 10th of Aug)
Seeing everyone I care about in one place would honestly be the best birthday present I could ask for. Let me know if you're coming by 10th of Aug (deadline).